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Even after 15 years of dealing with software for Customer Relationship Management there’s one thing that still has me wondering: why is it that individual users – if asked – often favor different products than the companies they work with? The answer seems obvious: because they have a different set of requirements. Sales people want productivity and simplicity. Companies want processes and structure. You can easily figure out there’s potential for conflict.

The company-employee paradigm

In practice, the problem is most often solved like this: the company decides which tool to buy and then the users complain about having to use it.  While not very satisfying, this is still the approach most corporate CRM environments take. Ask your buddy in corporate sales… that’s how it works. More or less.
And because it works, the relation between company (sponsor) and employee (user) is hard-wired into most traditional CRM products. The tool is bought and paid by the company, licenses are assigned to employees, who then contribute data within a predefined workflow, giving the company more control and transparency to make better decisions.

What if your sales agents are not employed?

Segments like real estate are different. Most sales agents are self employed, so agencies and brokerages cannot simply buy a tool and expect them to use it. In an attempt to motivate usage, smart brokerages require agents to enter deals into the CRM before letting them claim commission. But agents are smart too, often contributing just the bare minimum to get to their hard-earned cash. Again, not an optimal situation.

Here’s a few reasons why Goodsales will be different:

• It is centered around companies sales people
• It is optimized to work for every industry your segment (we call them “flavors”)
• It understands corporate incentive schemes referrals and commissions
• It streamlines business processes your daily routine
• It makes your boss YOU happy …
  your boss (if you have one) is happy anyway as you sell more!

Unlike traditional CRM software, Goodsales was architected from ground up to benefit the single sales person. We believe that’s the core to acceptance and thus success of any CRM.