Even after 15 years of dealing with software for Customer Relationship Management there’s one thing that still has me wondering: why is it that individual users – if asked – often favor different products than the companies they work with? The answer seems obvious: because they have a different set of requirements. Sales people want productivity and simplicity. Companies want processes and structure. You can easily figure out there’s potential for conflict.
Here’s a quick preview of what we are building and why we are passionate about Goodsales:
Over the years, we’ve seen sales teams being flooded with offers of “must-have” tools for contact management, email marketing, CRM (Customer Relationship Management) and the like. Every new trend is accompanied by yet more offerings. Recently it’s been all about social networking and … Ka-Ching … yet another set of products for you to buy. Here’s a great article by Teresa Boardman who wrote about this tool-mania from an agent’s perspective.
We think it’s time sales software got a bit simpler again. That is why our first version will be all about making basic sales tools more attractive for the individual sales person.